According to Interior Design magazine, Herman Miller is offering users of the online game Second Life free furniture for their virtual homes and offices.

Why the e-giveaway? To limit the sale of unauthorized knock-offs. " For Second Life users who currently have virtual knock-offs of Herman Miller products, purchased from unauthorized sellers, Herman Miller offers the opportunity to 'Get Real' free of charge (users must delete the virtual knock-offs and the deal is available for a limited time only). First time buyers can purchase designs priced between (Linden dollars) L$300-L$850, or approximately U.S. $1.40 to $3.50."

If Herman Miller is trying this hard to stop knock-offs in the e-world, what do you think they'd be willing to do in the real world?