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Saturday, October 20, 2007

Herman Miller Offers Virtually Free Furniture

According to Interior Design magazine, Herman Miller is offering users of the online game Second Life free furniture for their virtual homes and offices.

Why the e-giveaway? To limit the sale of unauthorized knock-offs. " For Second Life users who currently have virtual knock-offs of Herman Miller products, purchased from unauthorized sellers, Herman Miller offers the opportunity to 'Get Real' free of charge (users must delete the virtual knock-offs and the deal is available for a limited time only). First time buyers can purchase designs priced between (Linden dollars) L$300-L$850, or approximately U.S. $1.40 to $3.50."

If Herman Miller is trying this hard to stop knock-offs in the e-world, what do you think they'd be willing to do in the real world?

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