DesignBoston has moved!

You should be automatically redirected in 6 seconds. If not, visit
and update your bookmarks.

Wednesday, October 03, 2007

ReBrand 100

Lee Phenner, VP of Corporate Identity/Design for Hill|Holliday, a national marketing agency, emailed me to let me know about ReBrand 100. Since the woman's a marketing pro, I'll let her words speak for her:

ReBrand is a unique international branding award competition, and I say unique, that painfully overused word, because in this case, it is.

First, it's genuinely international in scope. Look at the jury and past winners.

It's only three years old, but has prestigious backing (RISD and the Center for Design & Business) and offers exposure through high profile sponsors and solid connections with international media. Feature articles have appeared in Fast Company, Yahoo Finance, CNN Money, etc.

Exposure focuses on the business press, because we can talk to ourselves all we want, but it'd be nice for prospective clients to see what we can do for them.

It spans every (eek, I hate this word) touchpoint, from architecture, interior design, and consumer environments to product design and development to brand communications — identity through advertising and everything in between.

It showcases the "Before" and "After" to reveal the power of the makeover.

It seeks entries from design firms, agencies, corporations, colleges, and nonprofits.

Past awards have gone to major global players like P&G and Virgin, large social services organizations like DAI, small nonprofits like the Alzheimer's Association, and colleges and universities like Vanderbilt.

Big or small, doesn't matter, as long as the work is great.

And it's all run by a phenomenal branding expert, Anaezi Modu.

Here's the kicker: The deadline for the competition is October 10th - one week from today. Go over to ReBrand and get going today.

Good luck!

No comments: