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Thursday, March 08, 2007


Alexandra Giertz and Ulrika Grönérus are two design lovers who couldn't find affordable art that they liked. Instead of buying less appealing but affordable art, they contacted their favorite Scandinavian illustrators, designers and fashion photographers and created Andyland, an online gallery shop.

From an email they sent me: "Andyland is a new online gallery shop featuring affordable contemporary art by cutting edge Scandinavian illustrators and fashion photographers. www.andyland.se offers beautiful and cool photographs and printed illustrations in limited editions. The photographs are real photographs on photographic paper; illustrations have been produced on aquarelle paper or in some cases on photographic paper. Each piece is numbered on the front and signed on an enclosed certificate. The editions are never larger than 100 examples."

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